Go-To-Market Planning + Execution
Product Strategy + Development
Marketing Planning + Management
Partnerships + Branding
Artist + Label Relations
Technology Integration Planning
Consulting and advisory services at the intersection of music and technology
138 Strategic was founded by Jason Feinberg and Marisol Segal. With front-row seats to the birth of the digital music ecosystem, we bring over 20 years of experience across music, entertainment, and technology. We guide technology development for music companies and help tech companies cultivate and scale music-oriented businesses.
With a passion for building, we created 138 Strategic to support businesses at every stage — from startups launching their first ventures to established companies breaking new ground.
Meet the Team
Managing Partner
Jason is a marketing, technology, and strategy executive who has held leadership roles at Universal Music Group, Pandora, Concord and Epitaph. He has built technology from code up, run global marketing for record labels, and helped steer industry-leading music + tech companies. 
Managing Partner
Marisol is a leader and strategist at the intersection of music and technology. She is a consultant and advisor to startups and emerging tech companies in the music, live and entertainment industries, with a special focus on product, partnerships, marketing and go-to-market strategy.